mm02 rebrands but "saves cash"

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Written by Book Reviews

In an effort to change the company's image (again), mm02 has announced it will rebrand to 02 plc as of 11 March this year. The costs of a corporate rebrand on this scale are not cheap, yet they are promoting the move as a bid to save money. How? Get rid of the little investors, that's how.

mm02 says the costs of providing services to small investors and processing their payments (ie their legal obligations) are too much, so they intend to buy out as many shareholders as possible to reduce the load. And the corporate rebrand makes it obligatory.

When the "acquisition" takes place, smaller shareholders can either exchange their existing shares for new 02 plc shares, or cash in and reap the rewards/swallow the losses.

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